In the age of social media, the fashion industry has seen a significant shift in how trends are set and followed. Gone are the days when fashion was dictated solely by high-end designers and glossy magazines. Today, fashion influencers hold considerable sway over what’s in vogue, and India has a vibrant and thriving community of fashion influencers who have redefined the style landscape. Here’s a look at the top 10 fashion influencers in India, who have not only made a mark in the world of fashion but have also inspired millions of followers with their unique styles.
How to Choose a Fashion Influencer?
Choosing a fashion influencer in India, or anywhere else, involves careful consideration to ensure that they align with your brand and campaign objectives. Here are some steps to help you select the right fashion influencer in India:
- Define Your Goals
- Understand Your Target Audience
- Research Potential Influencers
- Check Engagement and Authenticity
- Analyze Content Quality
- Check for Brand Alignment
- Assess Reach and Influence
- Review Engagement and Comments
- Negotiate Terms and Budget
- Monitor Performance
Role of Fashion Influencers in the Fashion Industry
Fashion influencers play a significant role in the fashion industry in India, just as they do worldwide. Their influence extends across various aspects of the industry, and their impact is particularly noteworthy due to India’s large and diverse consumer base.
Top 10 Fashion Influencers in India with Updated Details 2023
Komal Pandey
Komal Pandey is literally a sensation on the Instagram platform. Her unique fashion ideas and the skill of creating different looks have become a craze for Instagram users. Komal Pandey is one of the best fashion influencers on Instagram in India. She has an engagement rate of 7.27%. Her impeccable fashion sense and different innovative ideas for styling outfits are the reason behind such a huge active fan base. You will be surprised to know that her average interaction per post is 126.36k likes and 860 comments.
Komal has earned a coveted spot on Forbes India’s top 100 digital star list, a distinction reserved for the absolute elite. Her ascent to this prestigious position is a testament to her unwavering commitment, boundless creativity, and tireless effort. She has cultivated a massive following due to her unique talent for reimagining wardrobe pieces in ways that defy convention, breathing new life into outfits.
- 1.9M Followers on Instagram
- Average Views on Reels: 400k to 4M
- Instagram Handle: komalpandeyofficial
Recently, she delighted her Instagram audience with a post showcasing 11 innovative approaches to Indian attire, receiving an astounding 80k likes within just one day. This sensational fashion icon is frequently courted by leading beauty and fashion brands seeking her endorsement. Her partnership with L’oreal Paris to promote their Hyaluronic Acid Serum was a resounding success, garnering significant engagement and admiration from her devoted fan base.
Kritika Khurana
Kritika Khurana Chhabra is a fashion enthusiast and a popular influencer on Instagram. She has a great fashion sense!
Kritika Khurana Chhabra, a prominent figure in the world of Instagram fashion influencers, has a penchant for experimenting with diverse clothing styles. Her Instagram posts showcasing her Outfit of the Day have played a significant role in catapulting her to immense popularity. Additionally, she is the founder of the website “ThatBohoGirl,” where she shares fashion-related content. A few years ago, she ventured into the world of entrepreneurship by establishing her clothing brand, “The Hype,” which has proven to be a successful endeavor.
- 1.8M Followers on Instagram
- Average Views on Reels: 200k to 800k
- Instagram Handle: thatbohogirl
This remarkable entrepreneur boasts an engagement rate of 3.38%. Moreover, each of her posts garners an average of 58.24k likes and 112 comments, a testament to the high-quality content she consistently delivers. Her substantial fan base deeply admires her, thanks to her outstanding fashion recommendations and content.
Notably, she recently posted three distinct ways to style a suit, sparking a frenzy on the platform. In August 2022, Kritika proudly shared the news of winning the “Most Loved Blogger of the Year” award at the National Fame Awards 2022, receiving more than 38k likes and numerous heartfelt messages from her devoted followers.
Kritika frequently collaborates with top-tier fashion and beauty brands for endorsements. Her recent partnership with Coco Soul Hairfall control hair oil saw her recommending this ayurvedic product to her fans for its long-term benefits.
Rajvee Gandhi
Rajvee Gandhi is popular for her cute expressions and unique fashion statement. She loves posting her gorgeous looks while wearing different outfits on Instagram.
Rajvee Gandhi, affectionately known as “Vee” to her admirers, is an endearing and delightful personality. She stands as one of Instagram’s most prominent fashion influencers, boasting a dedicated following of 1.2 million followers. This substantial following serves as a testament to her undeniable influence in the fashion sphere.
- 1.2M Followers on Instagram
- Average Views on Reels: 150k to 800K
- Instagram Handle: rxjvee
This stunningly beautiful individual possesses an impeccable sense of fashion, known for her distinctive wardrobe choices that have struck a chord with her audience. Notably, her engagement rate stands at an impressive 1.61%, accompanied by an average of 19.91k likes and 128 comments on her posts.
Rajvee effortlessly radiates beauty in both traditional and contemporary attire, showcasing her versatility. A recent highlight was her post on her mother’s birthday, where she donned a captivating short light pink cocktail dress. This off-shoulder ruffle dress was elegantly complemented by a chic small handbag and branded high heels, leaving one of her fans to liken her to a vision of cotton candy. This particular post garnered 26.5k likes and 122 comments.
Owing to her enchanting appearance, Rajvee frequently finds herself in collaboration with renowned beauty and fashion brands for endorsements. A recent notable partnership was with “L’oreal Professionnel,” where she endorsed their exceptional line of hair care products, particularly the absolute repair range. Her endorsement carried weight, as she personally experienced remarkable results and recommended the products to her devoted followers. Her candid review of the brand was met with great appreciation, amassing over 7k likes on the post.
Jubin Shah
Get the best men styling and grooming tips from one of the top fashion influencers in India.
Jubin Shah stands out as a prominent figure in India, renowned for his roles as a top model, fashion influencer, and social media sensation. Jubin’s innate beauty and distinctive features have garnered him widespread admiration from fans across the globe.
- 2.2M Followers on Instagram
- Average Views on Reels: 80k to 150k
- Instagram Handle: jubin____shah
Much like many others, Jubin embarked on his journey to fame through TikTok, where his videos rapidly gained immense popularity. Shortly thereafter, he made the transition to Instagram, where he now actively engages with a dedicated following. Jubin consistently crafts captivating content spanning diverse interests, including fitness, health, fashion, singing, cuisine, and travel. This star regularly imparts his wisdom on grooming, hairstyling, skincare, beard grooming, outfit selection, and more. His audience resonates deeply with his content, resulting in an impressive engagement rate of 1.5%. In his most recent post, Jubin exuded charm in a crisp white long-sleeved shirt and stylish shades, receiving an impressive 24.2K likes and 585 comments on the series of pictures.
Beyond producing high-quality content, Jubin leverages his Instagram presence to endorse leading brands. Notably, one of his earliest posts on the platform featured the boutique company EkTarfa. As expected, Jubin has gone on to promote renowned brands such as Beardo, Ponds, Set Wet, Gillette, and more.
Diipa Büller-Khosla
Diipa is the co-founder of an NGO, “Post for Change” and the founder “Indewild”, an award-winning beauty company for its high-quality products.
The fashion industry has witnessed numerous daring and fearless fashion influencers over the years, and Diipa Büller-Khosla undoubtedly stands among them. She gravitated toward the world of fashion at a young age and diligently worked to elevate Indian fashion to a global platform. Through her tireless efforts, she has ignited a sense of inspiration in a whole generation of young individuals, encouraging them to pursue their dreams and passions. Presently, Diipa graces the covers of prominent publications such as Vogue, Elle, Deccan Chronicles, Grazia India, MITH, Elegance, and numerous other media outlets, owing to her remarkable achievements.
- 1.9M Followers on Instagram
- Average Views on Reels: 600k to 6M
- Instagram Handle: diipakhosla
One of the moments that captivated everyone’s attention was when Diipa featured on the cover of Vogue. The fashion icon stunned in a black blazer by Rajesh Pratap Singh, complemented by a white shirt from Massi Modutti, trousers from Burberry, and jewelry from Cartier. This was just one of the many empowering looks that Diipa has showcased. Furthermore, she made a memorable appearance on the red carpet at the Cannes Film Festival, donning a custom feather-accented saree designed by Manish Malhotra. Through this elegant red carpet appearance, Diipa aimed to convey an important message about normalizing diverse forms of beauty, leaving the audience in awe on several occasions with her impactful actions.
Diipa’s Instagram engagement rate of 2.3% comes as no surprise, given the profound influence she wields over her audience. She generously shares insights from both her professional and personal life on social media, a gesture that is greatly cherished by her fans. We’ve discussed how Diipa serves as a powerful symbol of empowerment, and she recently reaffirmed this role by wearing a 3D custom saree top designed by Stephanie Santos. The essence behind this look was to instill confidence in one’s own cultural identity. The post resonated with her audience, amassing an impressive 88.4K likes and eliciting 366 comments.
Aayushi Verma
Aayushi Verma is the one who has created a stir in the fashion industry through her impeccable fashion taste.
Aayushi Verma stands as one of India’s most prominent fashion influencers, boasting a stunning physique that radiates charm in both traditional and contemporary attire. Her fashion choices have garnered immense popularity among Gen Z enthusiasts, who consistently seek to emulate her distinctive style. Aayushi enjoys a devoted following, with millions of admirers captivated by her allure. Notably, her posts maintain an impressive average engagement rate of 20.72%.
- 1.5M Followers on Instagram
- Average Views on Reels: 200k to 900k
- Instagram Handle: aayushiivermaa
Recently, this captivating beauty bid farewell to her teenage years with a remarkable celebration. She graced the occasion in an exquisite form-fitting black ensemble, accentuating her captivating dark eyes and beautifully tinted lips. She elegantly adorned her attire with a pearl necklace. However, what set this particular photoshoot apart was its unconventional backdrop: a fruit shop. Aayushi’s innovative choice drew a flood of positive responses, amassing 343k likes and over 3k comments.
Aayushi also expresses her affection for endorsing top-tier brands. Her most recent collaboration with Urban Company, promoting their in-house spa services, proved to be an enormous triumph. Her creation of engaging and distinctive content to showcase the brand’s premium services was met with acclaim, amassing 157k likes and 782 comments. Aayushi has unequivocally demonstrated that dedication, creativity, and hard work are the keys to ascending to remarkable heights.
Dolly Singh
Dolly Singh is a popular fashion influencer who also has a good sense of humor. Her hilarious and engaging content can get her audience hooked to her Insta account forever.
Dolly Singh stands as one of Instagram India’s most renowned fashion influencers. Her distinct fashion sensibilities, coupled with her innovative approaches to outfit styling, have been instrumental in cementing her popularity within the platform. With a substantial following and an impressive average engagement rate of 2.85%, her posts consistently garner an average of 41.24k likes and 380 comments.
- 1.6M Followers on Instagram
- Average Views on Reels: 100k to 900k
- Instagram Handle: dollysingh
Dolly effortlessly shines in both traditional and Western attire, often creating a buzz with her captivating ‘Outfit of the Day’ (OOTD) posts. Her knack for crafting captivating mirror selfies became a trendsetter on the platform, earning her admiration for her unique approach to sharing stunning photos. Notably, a few months ago, she charmed her followers by donning a Flintstone T-shirt from the kids’ section, a post that garnered over 30k likes.
This enchanting beauty exudes a bubbly personality, delighting in spreading joy and laughter to her audience. Her humorous Instagram videos have garnered significant attention, showcasing her talent for humor, which endears her even more to her dedicated fan base. Her magnetic appeal has also attracted numerous top-tier beauty and fashion brands seeking her endorsement. In a recent collaboration, she teamed up with Olay Luminous to promote their vitamin C serum and moisturizer, resulting in a post that received 12.7k likes!
Anirudh Sharma
Anirudh likes to travel and create fashion inspired content along the way.
Anirudh Sharma’s journey to fame commenced with his lip-sync videos on TikTok, where his posts garnered millions of views. This catapulted the young sensation into building a robust social media presence across various platforms. Anirudh has been a trailblazer in introducing diverse styles, appearances, and trends that have gone viral.
- 1.5M Followers on Instagram
- Average Views on Reels: 100k to 500k
- Instagram Handle: anirudhh_sharma
When you explore Anirudh’s Instagram profile, you’ll encounter styles that you likely never knew existed before. This style icon has effortlessly embraced every conceivable fashion genre, from vintage and punk to streetwear and retro grunge, demonstrating an unparalleled versatility. Anirudh has even pushed the boundaries of creativity by combining multiple styles to create captivating trends. Can you imagine someone successfully pulling off a dark and mysterious look featuring a long leather coat and a black overhead mask? Anirudh not only imagined it but executed it flawlessly. And there’s more where that came from.
In a particularly memorable instance, Anirudh showcased a striking ensemble that included a top hat paired with a floral-designed shirt and black, flourishing pants. This post was a collaboration with the clothing brand known as “Rare Rabbit.” The fashion influencer’s audience was left spellbound and captivated by the extraordinary display. Within minutes of being uploaded, the picture garnered a staggering 17.2K likes and elicited 70 comments.
Masoom Minawala Mehta
Masoom Minawala Mehta, a multifaceted individual, excels as an entrepreneur, investor, and fashion innovator. She adeptly curates outstanding fashion content.
Masoom stands out as one of India’s most celebrated fashion influencers on Instagram, having clinched the prestigious title of Cosmopolitan Luxury Fashion Influencer for two consecutive years. Her journey commenced as the founder and CEO of Style Fiesta, which was India’s pioneer online fashion destination.
- 1.3M Followers on Instagram
- Average Views on Reels: 100k to 500k
- Instagram Handle: masoomminawala
This fervent fashion aficionado has garnered recognition from leading publications such as Vogue and Cosmopolitan, underscoring her immense potential and talent. In 2019, she represented India at the Cannes Film Festival, earning acclaim for her impeccable style, makeup, and overall presence. Her mere glance can captivate anyone! Recently, she shared a post featuring herself adorned in a traditional chaniya choli embellished with ancient Kutchi embroidery techniques, radiating absolute elegance.
Masoom Minawala collaborates with renowned brands like Samsung, Estée Lauder, BMW, and Airbnb. Her social media following boasts an impressive engagement rate of 0.91%. Her posts on fashion, entrepreneurship, and women’s empowerment are truly praiseworthy. In a recent heartwarming announcement, she shared the “joyful news” of her pregnancy with her followers, amassing over 203 likes and 5k comments. Although her life is poised for a significant transformation, we eagerly anticipate her continued sharing of knowledge with us!
Meghna Kaur Kaushal
Meghna Kaur Kaushal, a young and immensely talented digital content creator, not only captivates with her stunning appearance and fashion choices but also serves as a trendsetting influence.
Renowned as one of Instagram’s foremost fashion influencers, Meghna Kaur boasts a dedicated following of over a million with an impressive engagement rate of 2.15%. Her infectious, vivacious personality and inventive, captivating posts have played a pivotal role in her meteoric rise to stardom.
- 1.1M Followers on Instagram
- Average Views on Reels: 100k to 300K
- Instagram Handle: shetroublemaker
Adding to her allure, Meghna consistently crafts eloquent captions that resonate with her audience, infusing each post with profound emotion. It’s this ability to forge a genuine connection that endears her to such a vast fan base. Remarkably, her posts garner an average of 24.97k likes and elicit 89 heartfelt comments.
In a recent display of her fashion prowess, the stunning beauty donned a chic, form-fitting cocktail dress in striking red and blue, reminiscent of the iconic “Spiderman” attire. Her appearance was nothing short of breathtaking, and her caption, as always, was equally enchanting. The post received a staggering 43.9k likes and a heartfelt outpouring of 153 comments from her devoted fans.
Meghna also has a penchant for collaborating with top-tier beauty and fashion brands, lending her endorsement to their products. Her recommendations carry substantial weight, as she exclusively promotes high-quality items. Her candid reviews earn the admiration of her followers, making it essential to keep tabs on her for the finest fashion tips and tricks.
