Thrive Themes Vs ClickFunnels: If you are aware of lead generations and lead capturing then you will surely hear about ClickFunnels and Thrive Themes.

ClickFunnels is a feature and most used sales funnel concept platform. It also offers various functions including customized funnel templates, membership, and split testing for landing pages.


The Thrive Themes Membership is a complete suite of conversion-focused WordPress themes and plugins and its tools and plugins range from page builders and marketing timers to landing page templates with A/B Testing tools.

Thrive Themes Vs ClickFunnels

So, Simply we can say that ClickFunnels is basically used and designed for creating sales funnels to make your sales and marketing easy, and Thrive Membership was the complete suite of marketing and sales which includes WordPress Plugins which make sure to run your marketing landing pages and marketing processes in an easy manner.

And comparing Thrive Membership with ClickFunnels is like comparing Fruits with Vegetables. Both are helpful in creating optimized and conversion-optimized funnels with A/B Testing capabilities.

Thrive themes is not advertised for funnel building solutions but funnels you will create with ClickFunnels can also be created with Thrive Themes and its plugins. Both platforms differ in their features, functionality, and price.

So, let’s start the comparison by providing the meaning of the term ‘funnel’.

A funnel is a process of converting leads toward a goad. Funnels can be anything like a set of pages and structured sequences.

Pricing Comparison of Thrive Themes and ClickFunnels

Pricing of Thrive Membership

  • $19/ month
  • ($228/year)
  • Unlimited Unique Visitors
  • Unlimited Funnels
  • Unlimited Pages
  • Up to 25 different sites

Pricing of ClickFunnels (Basic)

  • $97/month
  • (​$1,164/year)
  • Maximum 20K Visitors
  • Maximum 20 Funnels
  • Maximum 100 Pages

Pricing of ClickFunnels (Etision Suite)

  • $297/month
  • ($3,564/year)
  • Unlimited Unique Visitors
  • Unlimited Funnels
  • Unlimited Pages

As you can see ClickFunnels standard is almost 5 times more expensive than the Thrive Membership.

So what you are paying for with ClickFunnels just to integrate all the funnel steps and processes within the one platform. ClickFunnels standard still requires you to integrate with other third-party programs to use email services and payment and you can configure them within the ClickFunnels dashboard as this is not an all-in-one software or solution, although Thrive Themes can easily integrate with all the tools needed to create a functioning funnel. With Thrive Themes you will need to go into the third-party programs directly to integrate them with Thrive Themes.

Let me explain the difference, for example, if you are going to set up a payment page. After connecting your ClickFunnels account to a third-party payment gateway such as Stripe, you can create a payment page within your ClickFunnels dashboard. This means you can create and edit your product details and order within the ClickFunnels Dashboard.

And, if you are using thrive themes, then you need to configure your checkout page within the stripe plugin of WordPress then you can link this to your checkout page.

There is an all-in-one feature for ClickFunnels which includes its hosting too. With ClickFunnels your hosting of pages is also included. With Thrive Themes you need a WordPress website that is hosted by yourself.

And as the comparison of the price difference between both, getting your own hosting is not very expensive as buying ClickFunnels for that much cost.

Also the price difference between ClickFunnels standard and ClickFunnels Etison Elite is because Etison Elite includes its email autoresponder, CRM, and affiliate management system which is very useful while you are running an online business.

General Features Thrive Themes ClickFunnels CF Elite
Unlimited Updates Yes Yes Yes
Unlimited Customer Support Yes Yes Yes
Product Tutorials Yes Yes Yes
14-Day Free Trial No Yes Yes
30-Day Money-Back Guarantee Yes Yes Yes

Features Comparison as per their plans

ClickFunnels and Thrive Themes both have awesome customer support. They each include inquiry responses within a few hours, various tutorials, webinars, and also how to use their product guides as well as continuous updates and improvements.

Thrive Themes has very detailed help and guides available on individual features but ClickFunnels relies on live webinars more than tutorials and direct customer inquiries.

If you want the funnels included in your website then the below comparison can help you more:

Features Thrive Themes ClickFunnels CF Elite
Hosting Self-Hosted Hosted Hosted
WordPress Integration Yes Yes Yes
Completely WordPress Compatible Yes No No
Drag & Drop Page Editor Yes Yes Yes
Mobile Responsive Pages Yes Yes Yes
Page Templates Yes Yes Yes
Save Your Templates Yes Yes Yes
Build Pages From Scratch Yes No No
You Own the Pages Yes No No
Targeted Opt-In Offers for Content Categories Yes No No
Search Engine Optimized Yes Yes Yes

Thrive Themes is already integrated with WordPress via their product manager plugin and it provides full functionality within the platform.

So Thrive Themes Membership can be a better option for you if:

  1. You want a blog for your online business.
  2. You want to integrate your funnels with your website.
  3. Your business relies on gaining organic traffic.

With thrive themes, you own the domain so that your website and its URL will remain the same even after Thrive Membership ends. And this ensures that you can’t waste all of the SEO and backlinks you have built for your website.

The Thrive membership includes thriving themes suite which is full of tools that make page designing and optimization easier. The Thrive Architect is a drag-and-drop page builder that helps you to create beautiful landing pages with pre-built templates and sections. And also you can create your complete website with Thrive Architect.

On the other hand, ClickFunnels only creates funnel-specific pages and is not very suitable for website creation. You have to use a third-party program to create your website.

Universal Funnel Features

Features Thrive Themes ClickFunnels CF Elite
Countdown Timers Yes Yes Yes
Evergreen Countdown Timers Yes Yes Yes
On-Page Payment System Integration No Yes Yes
Complete Funnel View No Yes Yes
Plain Text Email Responder (Built In) No Yes Yes
AutoResponder (Built-In) No No Yes
A/B Testing of Headlines Yes Yes Yes
A/B Testing of Lightboxes/Opt-In Forms Yes Yes Yes
A/B Testing of Pages Yes Yes Yes

Thrive Membership does not offer any visual representation of your funnel and its conversion percentages. Which makes it harder to see how your sales funnels are performing and which step can help you to perform better.

However, you can easily split test your landing pages based on different conversion goals including revenue by visiting a specific page and its subscriptions. Thrive Optimize integrates with Thrive Architect to allow you to edit and A/B test different page variations.

And in ClickFunnels, you can monitor all of your conversions from step to step, which means you can easily see what percentage of people visited your original landing page and end up on which page.

Having this visualization makes it easy to see the conversions from your entire funnel and identify the funnel steps that need improving.

Comparison of Creating Funnels for Lead Generation

The main objective of this type of funnel is to generate leads. This can be done in the form of an opt-in form anywhere on your website or your landing page which offers some value in exchange for your visitor’s information.

For this comparison, it is very important to understand the difference between a lead generation funnel and a website that is completely optimized for lead generation.

Basically, a lead generation funnel is a set of pages that can convert a visitor into a lead. This type of funnel typically includes an opt-in page and thank you page.

A website is fully optimized for lead generation and can contain lead generation funnels. Let’s take a look at how Thrive Themes and ClickFunnels compare for lead generation funnels.

Features Thrive Themes ClickFunnels CF Elite
Landing Page Templates Yes Yes Yes
Full Landing Page sets Yes No No
Build From Scratch Drag & Drop Yes Yes Yes
One Step Opt-Ins Yes Yes Yes
Two Step Opt-Ins Yes Yes Yes
Integrates with All Major 3rd Party Email Providers Yes Yes Yes
3rd Party SMTP Integration Yes Yes Yes
Digital Asset Delivery Yes Yes Yes
A/B test full pages Yes Yes Yes
Own Your Pages Yes No No

As you can see, The Thrive Themes and ClickFunnels have similar options in terms of creating a lead generation funnel.

ClickFunnels allows you to build a lead generation funnel on their platform and offers A/B test landing pages. Thrive Themes has a wide variety of lead generation templates and offers A/B Tests for specific elements inside the landing pages.

Features Thrive Themes ClickFunnels CF Elite
Lightbox Yes Yes Yes
Exit Intent Lightbox Yes Yes Yes
Click Triggered Opt-in Form Yes Yes Yes
Scroll Triggered Lightbox Yes No No
Ribbon Yes No No
Scroll mat Yes No No
After and In Content Opt-in Forms Yes No No
Opt-in Widget Yes No No
Content Lock Yes No No
Screenfiller Opt-in Form Yes Yes Yes
Multiple Choice Opt-in Form Yes No No
One Click Opt-Ins for Email List Mailouts Yes Yes Yes
Integrates with All Major 3rd Party AutoResponders Yes Yes Yes
Show Forms Without Adding Code Yes No No
A/B Test Opt-in Form Designs Yes Yes Yes
A/B Test Different Opt-in Form Triggers Yes No No
A/B Test Different Opt-in Form Types Yes No No

The Thrive Membership can be the more viable option for lead generation funnels. Because its focus on WordPress Functionality which makes it really easy to add all opt-in elements overall on your WordPress website. With Thrive Themes you can also create a single landing page funnel to drive traffic to.

And, ClickFunnels was not created for list building on a specific website. It can’t work with any other website content other than funnel based pages and pop ups.

Comparison of Creating Product and Sales Funnels

This type of funnel can lead your visitors to purchase products or services.

Features Thrive Themes ClickFunnels CF Elite
Sales Funnel Templates Yes Yes Yes
Scarcity Marketing Functionality Yes Yes Yes
Credit Card Icons Yes Yes Yes
Payment Integration Within Platform No Yes Yes
Conversion Tracking on Payments No Yes Yes
One-Click Upsells/Downsells No Yes Yes

If you want to sell an e-book, for example, you need a simple version of this type of funnel can be a long-form sales page that links to an order page.

A more advanced funnel can be a free guide that starts an automated email follow-up sequence, ending in an offer to purchase the e-book.

Although, Thrive Themes doesn’t include payment systems within the platform. To take payment you need to link to an external payment page or separate page within your WordPress site that has a payment plugin like Woocommerce setup. This is very easy to do but it can be more difficult when you want to track your actual conversions.

However, ClickFunnels provides a complete incline solution for any purchase-focused funnel. You still need to connect with a third-party payment system but you can configure the details within the ClickFunnels platform.

Also, you can set up one-time payments, basic emails, and delivery information if required. You can also take payment from within a ClickFunnels page.


If you need a website, a blog or to grow your email list based on the given cost comparison and WordPress integration, the Thrive Membership is the best option. When it comes to funnels, Thrive themes also hold a great place.

With ClickFunnels, you will get a useful top-down funnel view. The most determining features of ClickFunnels are inbuilt payment capabilities and membership areas as well as their easy automation. If those things are not that much important in your funnel or you are already using third-party programs for those, then Thrive Memberships is a great way of building the same funnels at that fraction of cost.

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