Above are very hard questions but now you have come to the right place. In this review, we are taking a depth look at both of these marketing tools to help you which one is right for yours. In the world of marketing, there is no such thing as a “one size fits for all” tool. You can come into this review learning towards one but then you realize that the other one fits better.
We will look at both tools individually and then compare them together in a head to head match.
But before we discuss the tools let me explain the difference between a landing page and a funnel.
What is a Landing Page?
A landing page can be a page of your website that a new visitor lands first on that page. By definition, if we go then a landing page can be an email opt-in page, a sales page, your website’s homepage, a blog post, a product listing, or any other page on which you want to drive traffic.
In marketing, your goal is to create optimized landing pages for first-time visitors on your welcome page and help them to learn about your product or services. You may not make sales but you can collect email subscribers by offering lead forms or free ebooks or an email course.
What is Funnel?
The goal of your funnel may not be purchasing a product but it may be subscribing to your mailing list or signing up for a free trial. The ultimate goal is to make a sale but that is not mean that every funnel has to lead a sell.
You may also have several types of funnels on your site like:
- One that nurtures leads.
- One that upsells your customers.
- One that converts leads into your customers.
Sales funnels are just a series of conversion-optimized pages.
What is ClickFunnels?
ClickFunnels is a marketing software that can help you to create conversion-optimized pages to use in your sales funnels. ClickFunnels was developed by Russell Brunson who was an Internet marketer, the best selling author, and also the founder of DotCom Secrets.
How does it work?
ClickFunnels allows you to create sales funnels and landing pages both. You can also run an email marketing service, track and also manage affiliates and even you can operate a membership website with ClickFunnels.
For using ClickFunnels you don’t need to be a web designer or developer to create web pages. With its share funnels feature, you don’t even need to be a good marketer to create a successful sales funnel.
For details of every feature offered by ClickFunnels, you can read from our previous article.
Below are the features which make ClickFunnels such an outstanding marketing service.
Create Sales Funnels
Create a funnel for your goal using ClickFunnels. To do this you can select funnels from a library of pre-built funnels or create your own funnel from scratch.
Create a Landing Page
You can use this as a page editor to create your entire website if you would like. ClickFunnels can let you create landing pages up to 100 with the standard plan and up to 300 with the Elite plan.
Host your landing pages on ClickFunnels
You can host your landing pages on ClickFunnels without any issue with any plan you subscribed to.
Get a custom domain
You can register a new domain from ClickFunnel at an affordable cost.
Use ClickFunnels with WordPress
You can use ClickFunnels with WordPress by using ClickFunnels WordPress plugin with which you can easily integrate.
Share your funnels with others
You can share your funnels with others also with ClickFunnels sharing feature.
Nurture leads with the built-in email autoresponder
You can nurture your leads with the built-in email autoresponder without going to another email marketing tool software or service.
Perform split testing
With ClickFunnels, you can do split testing of various versions of your landing pages after creating variations of your landing pages with some changes.
Here is the list of all the integrations provided by ClickFunnels:
- Constant Contact
- GVO Pure Leverage
- HTML Form Integrations
Payment Gateway Integrations:
- Deal Guardian
- JV Zoo
- Warrior Plus
ClickFunnels Support & Community
For supporting customers, ClickFunnels had done their job well. After signing up, you can start with six pre-built funnels.
And if you need any help, you can find a ton of resources in the help center. In the help center, you can find topics related to start creating with ClickFunnels to integrating third-party tools, everything in detail how you can do a start and creating funnels for your marketing.
And if you can’t find your answer in the help center articles then you can simply click the live chat to send a message to the support team and someone will get back to you within an hour. Also, you can reach ClickFunnels over Facebook also.
Pricing offered by ClickFunnels
The base plan starts with $97 per month in which you will get 14 days free trial to test all the features, and if you will pay for one year in advance you will get a free two-month subscription.
The second plan, known as Etison Elite, which is the full suite of services offered by ClickFunnels.
What is Leadpages?
Leadpages is a landing page builder with various marketing features for marketers. You can use this tool to create an optimized sales page from where you can collect and manage contacts for your marketing efforts.
Leadpages is more than just a landing page builder. With leadpages, you can use Leadboxes to create pop-up opt-in forms that can be placed on any page of your website. You can also generate leads via email with Leadlinks. Finally, Leaddigits allows you to get subscribers or contacts via text message also.
How does it work?
Leadpages is perfect for beginners who are just looking for a simple tool that is also budget-friendly. With the use of Leadpages, you will get a very intuitive experience. Even if you have never created landing pages before you will also feel confident using Leadpages on your first try.
Also, Leadpages works with all the major email service providers, so you can collect emails and continue to collect leads who have signed up through your landing page.
For details of every feature offered by Leadpages, you can read from our previous article.
With Leadpages you can create landing pages to offer products or services to your visitors who come first on a web page to deliver automatic digital assets with Leadpages.
Below are the features which make Leadpages such an outstanding landing page builder and marketing software.
Drag and Drop Customization
With Drag and drop customization in Leadpages, you can easily build your landing page from the pre-built template as well as from scratch. It is quite easier than doing with self or manual customization.
Pre-Built Landing pages
Leadpages also provides a number of pre-built landing page templates you just need to select the template you want to use and start the drag and drop customization in a very easy manner.
Split testing for your landing pages
With Leadpages you can do split testing for your landing pages and what you want to test about how much traffic you will get on that particular variant of the landing page.
If you have created a landing page but you have not connected any email marketing software then you don’t need to worry about your leads. You will get notified via your registered email id for your upcoming leads from your particular landing pages.
This is a great feature Leadpages comes with.
No one wants to see a lot of sign up forms for your lists. You should make it easy on them. Leadpages gives you the option to offer SMS sign up. With Leadpages you can send a text to their phone, they can respond to you with an email address. You will get this feature with LeadDigits which is one of the special features or addon by Leadpages.
Easy to use opt-in Pop-ups
As we all know about Pop-ups which are the proven method to capture leads. Use Leadboxes to create various types of opt-ins including your favorite pop-up or the exit intent. You can also use their WordPress plugin and embed these pop-ups on your blog posts outside the LeadPages.
LeadDigits allows you to collect email leads through text message instead of asking people to visit on your website, just you need to ask them to text your LeadDigits number. Once they provide you their contact number they will get an automated text asking them to sign up to your email list. LeadDigits also offers an experience that will also improve your conversion rates. Because people will forget to look at your website.
Here is the list of all the integrations provided by Leadpages:
Email Integrations Supported by Leadpages
Leadpages Support & Community
Leadpages run various training webinars frequently with the aim of helping you to get more. Also, you can get more help from their active blogs, collection of marketing resources, and knowledge base. But they can’t provide chat on their site, chat feature is only available inside the Leadpage app for Pro and advanced members.
Pricing offered by Leadpages
Leadpages offered three-tiered pricing plans which are Standard, Pro, and advanced.
Also, you can choose a month to month billing for standard and Pro plan. The advanced plan requires an annual or two-year payment upfront. You will save quite a bit more if you will pay for annual and especially for a two-year service in which pricing is cut off in half as compared to monthly billing.
In this plan, you have to pay $17 per month when you purchase two years upfront, $25 per month when you will purchase annually, and $37 for a month to month plan. Month to month is still in your budget if you will get such great features inside in comparison with ClickFunnels.
In this plan, you need to pay $42 per month when you purchase for two years, $48 per month when you will purchase annually and $79 for a month to month plan.
This plan does not offer month to month plan. For annual billing you need to pay $199 per month and for two year purchase, you need to pay $159 per month.
ClickFunnels Vs. Leadpages
There a various factors that I personally believe most people will look at price and ease of use.
When you will see for price compatibility then Leadpages is the winner here. It is a bit cheaper than ClickFunnels.
There is a reason why Leadpages is much cheaper than ClickFunnels like Leadpages are not that much convenient than ClickFunnels.
You don’t need a separate web host or a seperate email marketing or shopping cart solution. Also you don’t need a seperate affiliate program. Everything is included in just one package.
If you are looking at this way then ClickFunnels is very budget friendly in its own right. But, I do think Leadpages is an awesome choice in some situations. If you want to create landing pages much quickly without more customization then Leadpages is a greap platform for you.
So, which should you choose?
Go with Leadpages if you want a budget marketing software that can get the job done. You can create beautiful sales pages without knowing a bit of codes.
Go with ClickFunnels if you want to create an effective conversion optimized funnel pages without learning HTML.
Go with Leadpages if you simply want to design landing pages with a simple one-step landing page.
Go with ClickFunnels if you don’t want to use different systems for marketing program. You will save much time with an all in one solution.
Go with ClickFunnels, if you want to create an funnel with multiple pages along with the flexibility to rearrange the pages in your funnel.
I love to use both ClickFunnels and Leadpages, and I think both are great tools for converting leads. You can only build pages on Leadpages but you can build pages and build funnels as well on ClickFunnels. The right choice for you will mainly depend on what you need from a marketing tool. But if you are still not confirmed about which one to use then you should try 14 days free trial of ClickFunnels and test all features. If you find that is not good for your business then cancel and check out Leadpages. I am about 90% sure that ClickFunnels will do everything you want.