Unbounce Review 2021 | Pros, Cons, Features

Introduction To Unbounce

With the help of Unbounce, you can create and design beautiful Landing pages that will convert leads for you with their pre-built landing page templates, and more features are built it to make sure your website visitors converted into your customers.

They have features like:

  1. Build Any Page on Your Own
  2. Create the Exact Page You Want
  3. Continually Grow Your ROI
  4. Popups builder
  5. Landing page builder

With Unbounce, you can create custom landing pages without a piece of coding knowledge. Also, you can get the highest converting campaigns possible with Unbounce Conversion intelligence and latest AI Feature and smart traffic.

As we all know websites are great for information and exploration, Unbounce can turn your website’s traffic into revenue, how we will discuss here. With Unbounce, you can create and optimize your dedicated landing pages that focus your visitors on one goal instead of bouncing them back from the distractions.

With an easy drag and drop landing page and popup builder and also with the help of 100+ landing page templates, you can easily bring any of your campaign vision to life in just a fraction of the time it will take with a developer.

And also design pages that look and act almost 100% the way you want to create. You can put any looks and functionality you want with the customizable templates with optional Javascripts and CSS for both mobile and desktop versions.

With Unbounce, get a built-in AI Conversion power with smart traffic and A/B Tester for your landing pages to see what’s exactly working. You can experiment with messaging, designs, and forms to validate what makes more visitors can convert.

Why did we start using Unbounce?

It all comes down to the time it takes to design and develop new pages. Basically, landing pages were useful when we need to promote new products and any services.

You often need multiple landing pages at any one time and also for different products or websites, PPC campaigns, and email marketing campaigns.

With Unbounce, you can give your marketing team the power to create landing pages quickly and the key is Unbounce. It’s easy and quick.

Your first landing page design never gets the best results but practice and experiments do with A/B testings.

To maximize the performance of your landing pages you need to optimize and test on an ongoing basis and this simply means you should create multiple variations for every landing page you build.

unbounce ab testing

You should know that Unbounce comes with unlimited A/B Testing on all of its plans and you can use it for your landing pages built-in A/B Testing tool and you can do enough with the use of a single platform.

Also, Unbounce comes with a unique feature which is Dynamic Text replacement which can make personalization fast and easy to implement.

Unbounce is a conversion-driven platform

There are various types of landing page builders into the market but one of the things about Unbounce is that it is a purely conversion-driven platform. The whole point of creating landing pages is to convert the visitor into your customers or leads and paying customers.

As I have already mentioned that Unbounce comes with unlimited A/B Testing which is a very useful tool for optimizing conversions with landing page variation experiments. But it also comes with Built-in tools designed only to capture more leads which includes popups, sticky bars, and AI Optimization features.

Conversion optimized by unbounce

Unbounce Pros & Cons

In my point of view, Unbounce is a great software and there are various good things to say about it. There is always a need improvement in many cases as we have pointed all pros and cons we have experienced while using the platform.

Unbounce Pros

  1. You can build and publish landing pages very quickly.
  2. You can easily create variants for testing.
  3. Excellent templates and various third party sources for more templates.
  4. Highly Customizable.
  5. Awesome Landing page builder.
  6. Split testing functions are very good.

Unbounce Cons

  1. Form builder of Unbounce lacks some key features.
  2. You can’t do a split test for your existing landing pages created outside of Unbounce.
  3. You can’t add custom classes to buttons in Unbounce which prevents tracking goals.

If Unbounce let you do split test the landing pages built outside the Unbounce then this would be a great win and the ability to add custom classes to buttons can save a lot of time as well.

But overall, Unbounce can save you more time than it costs and once you are running with this platform then you can do things easily. The landing page builder is great and the templates available are excellent and you can also get the freedom to customize your landing pages.

Also, I must include the split testing feature which is solid and too sure that they are not extensive as a dedicated piece of A/B testing software but it is a strong offering for a landing page builder and also you can get more features than most of the alternatives.

Unbounce features: More than a landing page builder

As I have already explained above that Unbounce is a landing page builder primarily so the platform offers a set of features beyond its builder and many of these are very important when it comes to create and optimize landing pages like A/B Testing.

Here is the list of features offered by Unbounce:

  1. Landing pages
  2. Popups & sticky bars
  3. A/B testing
  4. Reports & analytics
  5. Dynamic Text Replacement
  6. Smart Traffic
  7. AMP landing pages
  8. Lead form builder

Let us explain every feature:

Landing Pages Builder of UnBounce:

With Unbounce Drag and drop, landing page builder can make sure anyone anytime can pick up the tool and start creating pages without any coding knowledge or using any designing software.

Landing Pages Builder of UnBounce

You can choose from a lot of templates to get started and customize them to meet your needs easily and quickly. Also to speed up the design process, you can clone and edit the entire pages, copy and paste them and save your own templates for next time.

Features of landing page builder are:

  1. Drag-and-drop builder
  2. 100+ templates
  3. Clone & edit
  4. Copy and paste
  5. Full control
  6. Quick publishing

Popups and Sticky Bars

After landing page builder, Unbounce also comes with its own sticky bar and popups builder which can be used for boosting conversions so there is no denying that they can increase your conversion rates when used effectively.

 Popups and Sticky Bars builder

Features of Popups and sticky bar builder are:

  1. Drag-and-drop builder
  2. Templates
  3. Targeting & triggers
  4. Schedule
  5. A/B testing

A/B testing from Unbounce

Unbounce provides various A/B Testing features on all of its plans which allows you to optimize your landing pages and popups for maximum performance.

You can set up A/B Testing campaigns within some clicks to test entirely different pages, variations like the same page with or without a lead form or specific elements like call to action feature etc.

A/B testing from Unbounce

Report & Analytics

This software provides insights into how your landing pages are performing and how your A/B Tests are going. You can access all of this in the dashboard but you will get the best results with the integration of Google Analytics.

Report & analytics

You can easily find the documentation on how to integrate Google Analytics with Unbounce but all you really need to do is get tracking id from Google Analytics to enter into Script Manager, which you can find under settings.

Dynamic Text Replacement

This feature helps in landing page personalisation. The feature matches the copy of the landing page based on the keywords typed by the users before clicking on your ads.

Dynamic Text Replacement

To set up your dynamic text replacement in Unbounce, you can simply select the text you want to apply it to and then click the dynamic text button.

Smart Traffic

Smart traffic is an AI based conversion tool that automatically looks at each visitor's attributes and directs them to the most relevant pages. The algorithm looks at attributes like user location and their device to determine which variations of landing pages will be more effective than others.

Smart Traffic with UnBounce

Features of Smart Traffic Tool:

  1. AI optimisation
  2. Automated CRO
  3. Fast results

AMP landing pages

Unbounce was only the first landing page builder which supports AMP landing pages. Accelerated Mobile pages are just designed to make the web pages faster for mobile users specially which increases loading speed to an average of just a second.

amp landing page builder

  1. Create AMP landing pages
  2. AMP templates
  3. Up-to-date

Unbounce makes it easy to create and test and optimise AMP landing pages in the same way you can do with any other page builder platform.

Lead Form Builder

This builder also comes with its own form builder which allows you to add lead generation forms to any pages. And also this feature included in a landing page builder.

Lead Form Builder Unbounce

You will get better results from a form builder and optimization tool that operates. And this is the area where you really need a specialist toll to maximise conversions. It also helps in integration of Leadformly with unbounce so you can embed your forms on landing pages and also any other web page outside of Unbounce.

How much does Unbounce cost?

Unbounce has three core plans and you can get access to most of its features across all of them.

  1. Essential: $79/month
  2. Premium: $159/month
  3. Enterprise: $399+/month

As you can see here, pricing starts from $79 per month and the difference is how many landing pages and popups you can create. Even on the essential plan you will get a limit of 75 landing pages and eight popups or sticky bars, which will be all needed by all some smaller businesses.

Also, the essential plan doesn’t support AMP landing pages or some of the more advanced targeting settings. There are some features reserved for the enterprise plan such as audit logs, dedicated support and also page migration.

Final Words

Unbounce is a great tool for building landing pages to promote your products and increase the conversion rates many times and also there is various features you will never see in other platforms as Unbounce itself mainly a landing page builder so we can’t say it is bad, above review written by using and experienced about its features itself.

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